AI to Boost eCommerce

Unlock the potential of AI in eCommerce with this dynamic specialization track! Designed for professionals who have completed the AI Fundamentals training, this engaging 3-hour course dives into 8 comprehensive chapters packed with practical exercises and insights.

Explore cutting-edge prompting techniques, developed through a unique collaboration between commConsult and System in Motion, blending decades of eCommerce consulting expertise with the latest advancements in AI.

Through this course, you'll master key aspects of eCommerce, including personalization, campaign planning, customer journey optimization, and sentiment-driven insights. Gain actionable strategies to enhance product content, analyze customer feedback, and optimize marketing efforts—all while staying ahead in a rapidly evolving industry.

Kick off the day with a delicious breakfast on us! Don't forget to bring your laptop as we'll equip you with the tools and knowledge to put AI to work for your eCommerce goals.

Time: February 25th, 8:30am - 12:00pm

Location: DaWo Law Firm, Crystal Century Plaza, Suite 20 C-D, 567 Weihai Road, Shanghai 上海市威海路567号水晶世纪广场20 C-D室

Course Description:3 hours, 8 chapters, continuous practical exercises

This engaging 3-hour course, divided into 8 chapters, covers several key processes of eCommerce. It is a specialization track that requires the completion of AI Fundamentals training, as it uses the prompting techniques. Developed in partnership between commConsult and System in Motion, it combines a long experience of eCommerce consulting and the most recent prompting technic.

Chapter 1: AI in eCommerce

Introduction to the key topics.

• Overview
• Funnel
• Current and future state of AI in eCommerce

Chapter 2: Tone, Persona, and Market

Set up a strong basis for all future prompts.

• Persona
• Feature alignment

Chapter 3: Product Content

Align all product descriptions to objectives.

• Product attributes
• SEO Keywords
• Product Description

Chapter 4: Customer Feedback & Improvement

Integrate 100% of the customer feedback to improve your sales.

• Analysis
• Action plan

Chapter 5: AI for Personalization

Relevance of personalization in the eCommerce industry.

• How AI enhances personalization
• Benefits
• Key techniques

Chapter 6: AI for Campaign Planning

Optimize and accelerate your marketing planning.

• Email marketing calendars
• Customer segmentation.

Chapter 7: AI for Personalized Journeys

Optimize and accelerate the design and update of customer journeys.

• Design
• Refine
• Develop

Chapter 8: AI for Sentiment-Driven Insights

Personalize and accelerate your customer service operations.

• Sentiment classification
• Generate email responses

Applicable for:

Managers and contributors in eCommerce platforms or eCommerce teams of brands, who want to improve their daily operations using Generative AI tools.

Already attended SiM's Beginner and Intermediate Level Trainings, or equipped with the equivalent prompt engineering proficiency