This event is now sold out. Please contact the organizer for more details or view other events from Benelux Chamber of Commerce Shanghai.

Event Overview

Join us for an afternoon of insightful discussions with industry leaders, thought leaders, and top retail executives. Gain valuable perspectives on the future of retail in China through dynamic panel discussions and interactive sessions. This event is especially relevant to professionals working in retail, consumer goods, strategy, CX, marketing, or at the C-level.


Agenda

Fireside Chat #1:

  • Harry Hui, Founder and Managing Partner, ClearVue Partners
  • Jacob Johansen, Author, Principal, Pwc Strategy&


Ready, compliant and fit?

Delve into the current retail landscape, including the status of China's retail scene, compliance regulations, logistics, tax compliance, and the key challenges and opportunities facing retailers. Panellists:

  • Patrice Nordey, CEO & Founder, Trajectry
  • Mark Tanner, CEO & Founder, China Skinny
  • Anita Peng, Partner, Tax Leader – China Consumer Markets, PwC
  • Koen Naber, Director, R&P China Lawyers, VP Bencham Beijing


New 'New Retail'?
Exploring the role of physical store in a digital world, the impact of direct-to- consumer (D2C) on retail, next generation mni channel , strategies for cultivating customer loyalty, and the influence of social selling. Panellists:

  • Euginio Bregolat, CEO, Inditext (ZARA)
  • Maggie Young, Vice President of FMCG Brand Operations, Douyin E-Commerce
  • Robin Trebbe, Vice President Greater China, Adidas
  • Maggie Zhu, Greater China Omnichannel Director, Bvlgari

Hole in the wall - or the mall?

Retail formats of the future.
Discussing customer preferences, the effectiveness of standalone

flagship stores versus mall locations, and the survival of independent

retailers. Panelists:

  • Luca Carpinelli, Commercial Director, RDM – Florentia Villages Luxury Outlets
  • Joyce Zhu, CEO, Inga Centres (Livat)
  • Klaus Petersen, CEO & Founder, Lanehouse (60 LEGO retail stores in China)
  • TBD


Adapting to a new normal

Exploring the necessary adjustments for multinational retailers in China's evolving retail environment and the potential lessons that the world can learn from Chinese
retail.


Panellists:

  • Zino Helminger, Executive Director, Retail, CBRE
  • Hansan Boylu, VP, Products for APAC, VF (Vans, Converse, North Face and more)
  • Maggie Chan, Managing Director, Edrington China


Fireside Chat #2:

  • Aleksey Efremov, Senior Vice President of Commercial, IKEA China
  • Simon Lichtenberg, Founder & CEO, Trayton


Networking Session

Connect and collaborate with industry peers over food by Azul and wine by Riverdale Fine Wines. Join us for an afternoon of big ideas, bold strategies, and game-changing insights. You'll leave inspired, prepared, and connected to the people leading retail into tomorrow. Don't miss this opportunity to be part of the conversation that will define the next era of retail in China!

Location

PwC Centre 5F
2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District, Shanghai, China
Shanghai, China

See route

Contact us

For additional event or venue information, please send an email to jonathan@bencham.org

Sponsors and Partners