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In this session we will focus on the implementation of CRM systems for digitization and the usage of Data-insights to increase your online conversion.
CRM System
Misunderstandings and miscalculations about China are reaching new levels, and it's not just because of politics, culture and language. The lack of a centralized data system is not making things easier. What can CRM do as the Chinese and Western marketing worlds drift apart and as the marketplace monopolies by the Chinese tech giants increase in power?
China's push for a digital economy has created homegrown digital giants dominating the eCommerce market, however as combined marketing shares of Alibaba and JD.com dropped from 2017's 90% to 2018's 86%, with UBS forecasts expecting their market shares to further decrease to 77% by 2025. Therefore more smaller channels will thrive, so what does it matter for products or brands entering China?
Moreover the CRM market in China has fostered a series of competitive home grown players, from Baidu's Aifanfan to Tencent-backed Xiaoshouyi, could they be a solution for marketers based in the HQs?
Data Insights
The launch of an online store in China is actually the easy part, driving sales is the challenging part. Creating a growth engine in China means you have got to be on top of your game; constant monitoring of your store, measuring performance, and improving it on a regular basis. Once you manage to drive traffic to your store, how do you make sure the conversion is optimized?
During this session we will discuss how you can use data to overcome the challenges to increase your online sales in China. In addition, we will address China's latest digital commerce trend, and understand how an integrated CRM will support the growth of Western brands in China. Join us now!
