为发展而设计：如何使您的投资回报率最大化！ (BILINGUAL)

荷兰领先的零售业咨询公司Caracter和国际产品设计公司Design2Gather将与您探讨零售业、设计和发展的最新趋势。在这个研讨会上，伴随着动手训练，您将会学到更多有关如何最大化您的投资回报。BenCham上海想邀请您加入我们思想交。

在这个瞬息万变的世界里，适者才会生存。对于所有企业来说，在合适的地点和时间，以合适的信息、价格和促销手段来瞄准目标消费者（客户）变得越来越重要。通过合适的产品设计、品牌语言和分类，通过合适的渠道和零售商，企业可以影响他们的零售增长能力和盈利能力。要做到这一点，了解您的商业数据并瞄准您的目标消费者是您成功的关键。

您对市场的反应够快吗？您瞄准的对象是合适的消费者吗？制造商、分销商和零售商，所有的企业都试图通过设计来使自己与众不同，以求生存。不幸的是，由于缺乏关于市场、消费者和渠道的知识，或者缺乏对公司中可用数据的理解，许多好的想法都不能满足终端消费者的目的。

但是如果我们告诉您有可能保证下一个产品成功的推出呢？通过加入这个互动的演示和实践操作的工作室，Caracter和Design2Gather将为您提供提高投资回报的有效方法。

期望了解更多关于成功的信息，以及了解如何从新产品的开发生命周期的投资中创造价值：

·消费者的价值观—理解动力

·客户的价值观—满足实际需要

·战略价值取向— 一体化

·商业价值-创造发展的机会

本次研讨会和工作室将给您更多的机会来也解如何实现一个成功的产品介绍，同时创造价值的最大化。所有重要的细节将会被讨论，并提供生动的例子和深刻的见解。

您一定会走向成功的！

Caracter Company, a leading Dutch Retail Development Company, and Design2Gather, an international product design company, will discuss with you the recent trends in retail, design and growth. During this seminar, followed by a hands-on training, you will learn more about how to maximize your return on investment. BenCham Shanghai would like to invite you to join us for this insightful afternoon.

In this rapidly changing world, it is the survival of the fittest (or of the deepest pockets). For all businesses it becomes more and more important to target the right shopper (customer), at the right place and time, with the right message, price and promotion. With the right product design, brand language and assortment, through the right channels and retailers, businesses can influence their retail growth and profitability. To do so, understanding your business data and targeting your shopper is the key to your success.

Are you acting fast enough to the market? Are you targeting the right shopper? Manufacturers, distributors and retailers, all businesses try to distinguish themselves by design, in order to survive. Unfortunately many of the great ideas do not make it to the end-consumer due to lack of

knowledge about the market, shoppers and channels or understanding of the data available in your company.

But what if we told you it's possible to guarantee the next successful product launch? By joining this interactive presentation and hands-on work-shop, Caracter Company and Design2Gather will give you the tools to increase your returns on investment.

Expect to hear more about success, and how it depends on creating value from investments in the new product development life-cycle:

· Shopper value – understand the drivers

· Customer value – satisfying a real need

· Strategic value – alignment

· Business value – creating growth opportunities

This seminar and workshop will give you more insights on how you can achieve a successful product introduction, whilst creating value and

maximizing conversion. All the important ingredients of this cocktail will be discussed, and served with exciting examples and insights.

You will be wired for success!