This is a past event. Registration is closed. View other Benelux Chamber Shanghai events.

Introduction

In today's competitive market, personal branding is more important than ever. Your brand, a unique mix of skills, experiences, and personality, defines your professional presence and influence.


Join us for an empowering one-day workshop focused on mastering authentic personal branding and developing your unique signature. Learn how to create a powerful, resonant brand that aligns with your audience and reflects your core values, passions, and strengths.


The participant will be able to:

  • Understand the impact of personal branding.
  • Create a personal magnetic brand message to engage your audience
  • Communicate your message with authenticity and confidence
  • Maximize your reach: inspire, influence, and achieve more
  • Strengthen your networking experience and reach your goals
  • Engage with peers from diverse industries and build meaningful connections.


Workshop Agenda (Program):

Session 1: Introduction to Personal Branding

  • Introduction and Icebreaker
  • Define personal branding and its importance in today's professional environment
  • Share examples of our personal branding


Session 2: Self-Discovery: Identifying Strengths and Values

  • Identify our unique strengths, values, and passions
  • Start building up the foundation of our personal brand
  • Reflection on personal strengths, weaknesses, passions, and values



Session 3: Crafting Your Personal Brand Statement

  • Self-Assessment
  • Drafting a concise, impactful personal brand statement
  • Peer Review and Refinement


Session 4: Communicating Your Brand Online

  • Key Elements of Online Brand Communication
  • Crafting Your Brand's Online Voice
  • Creating Engaging Content

Session 5: Scenario Planning and Storytelling

  • Scenario Identification and Analysis
  • Crafting a Story
  • Role-Playing and Peer Review


Session 6: Network and Influence Building

  • Enhancing Brand Recognition
  • Build Cohesion Across Platforms
  • Building Influence With Your Network


Conclusion

  • Summary of the day
  • Individual action plan
  • Q&A Wrap-Up


Who Should Attend

  • Professionals aiming to boost confidence, improve communication, and stand out in business settings.
  • Experienced professionals seeking to enhance influence and impact.


Facilitator

Laurent Megret

Seasoned Entrepreneur

Influential Speaker Marketing

Partner at Wise Wings Academy


Experience

* 30 Years of Extensive Business Experience in China

* Expert in Corporate Industries and Management.

* Influential Speaker in Marketing Communication.

* INSEEC, BSc. International Management


About Wise Wings & Academy

Wise Wings is a leadership consulting firm dedicated to empowering leaders and organizations globally. With over 25 years of experience, including 18 years in China, we specialize in leadership development, team performance enhancement, and aligning organizational culture with HR strategy.


At Wise Wings, we prioritize people and leaders, believing that true excellence comes from the wisdom of leadership as well as knowledge and skills. Employing our proven tools and flexible approach, we are dedicated to supporting your long-term growth with integrity and discretion.


Wise Wings Academy is a subsidiary of Wise Wings, and focuses on elevating Leadership Skills through workshops, training and coaching sessions, including:

  • Leadership Development
  • Managerial Skills
  • Team Performance
  • Communication Skills
  • Resilience & Wellbeing
  • Organisation Development

Speakers

Laurent Megret

Seasoned Entrepreneur ⎸ Influential Speaker Marketing ⎸ Partner at Wise Wings

Location

Wise Wings
5A, 5F, No. 1717 Tianshan Road,
 SOHO Tianshan Plaza, Shanghai
Shanghai, China

See route

Contact us

For additional event or venue information, please send an email to ruddy.swinnen@wise-wings.com

Sponsors and Partners