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Social media, especially WeChat, play a key role in the Chinese digital environment. This is why it's extremely important for brands to adopt an effective social CRM strategy to keep engaging with their customers.

Nisha Rao, Strategy and Consulting Manager of IT Consultis, will give an in-depth presentation on WeChat CRM, Loyalty Programs and How to drive engagement in China. Each section will include detailed methodology, latest trends/statistics, together with China's specific case studies and useful takeaways for brands.

Joining the discussion, Kai Hong - Chairman of JINGDigital will deliver a speech on Social CRM & Social Commerce, The Game Changer of Retail Experience for China.

We hope to see you on Thursday the 28th at this joint event with the Australian Chamber of Commerce. Register now.


6F, 518 Xinjiang Road

Shanghai, China

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