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Join us on Monday, September 26 at 6pm to meet the China-based business strategist, thought leader, and author of the book "From Customer to User", Jacob Johansen, sharing his highly inspiring and thought-provoking keynote speech on how companies can better reach their transformative goals by applying a new user-centric and consequent outside-in perspective.

Many transformation journeys start from an inside-out perspective - the needs of the company and the organization drive the change. But an inside-out perspective works like crawling into a tunnel; the deeper you get, the narrower your outlook on the world and the opportunities - the more dominant the inside-out perspective, the more limited the view.

Jacob Johansen believes companies must adopt a new perspective and explore opportunities and transformation in business from an outside-in perspective.

He will introduce a new perspective enabling businesses to:

  • innovate products and services that fulfill the market's needs instead of the convenience of a production line or an organization
  • create the suitable condition for transformation
  • minimize uncertainty from strategizing and decision-making
  • direct technology to support business growth instead of having technology force-led the company.

About the speaker:

Jacob Johansen is the inventor of Radical User Centricity - a series of principles for innovation, business transformation, and digitalization that has inspired companies in and outside China to apply a new perspective on their operation and offerings. He introduces these principles in the book "From Customer to User".

Jacob Johansen has been based in Shanghai for 20 years. He has supported entry, transformation, and growth initiatives for more than 50 domestic and international brands and companies. Before his current position as Principal at PwC China, Jacob Johansen has worked in international advertising and later in strategy and innovation consultancy.

About the venue:

The event will take place at the PwC Innovation Centre.

Unit W18, 3/F, Infinitus Tower, 168 Hu Bin Road, Huangpu District


Jacob Johansen

Principal at PwC's Strategy&


PwC Office – Innovation Center
Unit W18, 3/F, 168 HuBin Road, Huangpu District, Shanghai

Shanghai, China

PwC Innovation Centre 普华永道创新中心
Unit W18, 3/F, Infinitus Tower, 168 Hu Bin Road, Huangpu District, Shanghai

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