The Marketer’s Lounge

China continues to lead the way in digital innovation, with platforms like Xiaohongshu (RED), TikTok, and fast-growing e-commerce players like Temu redefining how brands engage with consumers. As digital marketing evolves at record speed, staying ahead of the curve is crucial, especially for brands operating in or entering the Chinese market.

To explore this shift, the Benelux Chamber of Commerce in Shanghai, together with the other chambers, is excited to host "The Marketer's Lounge", a special evening of insights and networking held at Xiaohongshu's headquarters in Shanghai on July 3. The event will bring together marketing professionals from across industries to unpack the latest trends, challenges, and opportunities in digital marketing.

For this edition of The Marketer's Lounge, we're joined by two industry experts. Winnie Lau, Regional Manager of Global Business Solutions Team at Xiaohongshu, will share insights into the platform's evolving role in shaping digital consumer behavior in China, covering content-driven commerce, community engagement, and brand storytelling. We'll also hear from Jacquelien Postigo Brussee, Managing Partner at next-gen branding agency Jibe, who will talk about how culture is now the most powerful lever for brands, drawing from her deep experience helping international brands land with impact in China and Chinese brands move onto the global stage. Expect an unfiltered view on what it really takes to stay relevant, and how brands must evolve their strategic layers to match the pace of culture.

To wrap up the evening, guests are invited to stay for a networking session with drinks and light snacks, an ideal chance to exchange ideas, meet peers in the industry, and explore potential collaborations.

Join us at The Marketer's Lounge to connect with fellow professionals, gain fresh perspectives, and be part of the conversation shaping the future of marketing in China and beyond.