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With an increasingly mature and consumer-oriented economy and a new competitive landscape, China has taken a leading role, especially in the rapidly expanding e-commerce sector. The fast-growing, digitized and high-income middle class in China has an increased appetite for foreign premium products such as sporting goods, luxury clothing, electric vehicles and food. Thus, the Chinese market today offers enormous potential for foreign retailers.
At the same time, this rapidly changing shopping landscape brings along new challenges and adaptation needs. In order to succeed in this market, foreign companies need to navigate and master both the finesse of online and offline commerce. In this seminar, Fiducia experts will outline how to navigate through the Chinese retail industry, efficiently structure your brand distribution in China, find reliable business partners and prepare properly for the world's largest e-commerce market.
