Belgian Beer Garden @ PAC 24/10-26/10

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The Belgian Beer Garden @ PAC is where Belgian brewing heritage meets Shanghai's modern lifestyle. This October, across two lively weekends, PAC's 1,800 m² open-air plaza will transform into an authentic European-style beer garden. Enjoy world-class Belgian beers, iconic food pairings such as fries, waffles, and chocolates, along with live bands, DJs, interactive tastings, and cultural games—all set against PAC's European-inspired architecture in the heart of Jing'an.

Proudly hosted by PAC, co-organized by the Benelux Chamber of Commerce in Shanghai, and officially supported by the Consulate General of Belgium in Shanghai, this festival is more than just about beer—it is a cultural celebration, an invitation to raise a glass, connect with friends, and experience Belgium's world-famous brewing tradition right here in Shanghai.

📍 Venue:

PAC, No. 688 Changde Road, Jing'an District, Shanghai

📅 Dates & Hours:

October 17–19 & October 24–26

Fridays: 17:00–22:00

Saturdays & Sundays: 12:00–22:00

✨ Free Entrance

Our beer package is priced at 60 RMB and includes 3 glasses of imported Belgian beers.

Online Only

Beer coupons can only be purchased online before the event. They will not be sold on-site.

Free Entrance

The event is free to attend. Anyone can join without buying a ticket.

On-Site Purchases

Guests who do not purchase coupons online can still buy beers directly from exhibitors at the event, but not at the same discounted package price. On-site prices are 40RMB/cup, 120RMB total.

Valid Across Both Weekends

Each person can purchase multiple beer packages. Since the festival runs across two weekends, coupons can be redeemed on either the first weekend (Oct. 17–19) or the second weekend (Oct. 24–26).

Important Deadlines

After October 16 at midnight, coupons for the first weekend will no longer be available.

After October 23 at midnight, coupons for the second weekend will no longer be available.

Limited Quantity

These beer coupons are strictly limited in number and are non-refundable. Once sold out, no more will be released. This is to ensure fair access, and we will not issue early-bird discounts. If you want to enjoy Belgian beers at this special price, make sure to secure your coupons as early as possible.

How to Redeem

Please come to the Benelux Chamber of Commerce booth with your QR code to collect your beer coupons. These coupons can then be exchanged at any brewery booth during the festival for a glass of imported Belgian beer.

Lucky Draw

Win an economic return flight ticket from Shanghai to Brussels and experience what Belgium has to offer in person! For every purchased beer package (60RMB), you will receive one lucky draw voucher. Pick up the voucer at the Benelux Chamber booth. The flight ticket is offered by Juneyao Airlines. Lucky winners will be drawn on:

Sunday 19/10 18:15-18:25 (please pick up your beer package tickets before 18:00 on Sunday 19/10 to participate!)
Sunday 26/10 18:15-18:25 (please pick up your beer package tickets before 18:00 on Sunday 26/10 to participate!)

Belgian Breweries Line-Up

Our Belgian Beer Garden brings together an exceptional mix of Belgian breweries, iconic flavors, and authentic food stalls.

Here's what you can look forward to:

Kasteel – Famous for its iconic Kasteel Rouge, a unique cherry beer that blends rich dark ale with vibrant cherry sweetness. Smooth, slightly tart, and refreshingly different from traditional Belgian ales.
Chimay – legendary Trappist ales, brewed by monks, with deep malt richness and fruity spice.
Delirium – famous for its bold golden strong ale, instantly recognizable by the pink elephant.
KVB – pouring Belgian classics, highlighting balanced blondes and specialty ales.
Lindemans – beloved for fruit Lambics like Kriek and Pecheresse, tart and refreshing.
12 Square Meters – small-batch Belgian-style craft, blending tradition and innovation.
Stella Artois – crisp and golden Belgian lager, timeless and refreshing.
Blanche de Bruges – smooth and citrusy Belgian wheat beer, with coriander and orange zest.
Brugse Zot – a celebrated golden blond ale from Bruges' historic De Halve Maan brewery.
Straffe Hendrik – strong tripels and quadrupels, rich in malt and complexity.
Timmermans – one of the world's oldest Lambic breweries, producing traditional sour ales.
Silly – a family-run brewery offering farmhouse saisons and unique Belgian specialties.
Cuvée des Trolls – aromatic and playful Belgian blond ale, crafted at Brasserie Dubuisson.
Hoegaarden – the world-famous witbier with citrus and coriander, paired here with gourmet burgers.
Atrium – contemporary Belgian craft brewery known for creative styles and bold flavor combinations.

And because beer is best enjoyed with food, our partners will keep you fueled with Belgian classics and European delights:

Haiball Bar – golden Belgian fries with sauces.
Chuar Bar – hearty Belgian beef stew, perfect with a dark ale.
Belgian Brasserie – a range of Belgian brasserie favorites.
Levi's Stroopwaffles – artisanal Dutch stroopwafels, chewy and sweet.
Momento Restaurant – Belgian style burgers

Music & Entertainment

On stage, singers Marc De Vivies, Etienne Jeanne, and Bastien Bouquet will bring the vibes with fresh, feel-good tunes straight from Europe. And when the sun goes down, our DJs step in with high-energy beats and sunset specials — the perfect soundtrack to sip your pint and dance with friends. But that's not all — we're bringing Belgian Beer Festival Games live on stage! Jump in, play hard, and score loads of fun little prizes while the crowd cheers you on.

PAC 比利时啤酒花园将在十月的两个周末，把静安区核心的1,800 平方米开放式广场打造成一个地道的欧洲啤酒花园。世界级比利时啤酒、薯条、华夫饼、巧克力等经典美食，再加上乐队、DJ、互动品鉴和文化游戏，都将在PAC 的欧式建筑氛围中呈现。

本次盛会由PAC 主办，荷兰比利时卢森堡商会（荷比卢商会）协办，并获得比利时驻沪总领事馆的官方支持。这不仅仅是一场啤酒节，更是一场文化盛典，邀您举杯畅饮、与朋友相聚，在上海感受比利时享誉世界的酿造传统。

📍地址：上海市静安区常德路688 号 PAC购物中心

📅时间：10 月 17–19 日 & 10 月 24–26 日

周五：17:00–22:00｜周六 &周日：12:00–22:00

✨免费入场

我们的啤酒套餐定价为60元人民币，包含3杯进口比利时啤酒。

仅限在线

啤酒券仅可在活动前在线购买，现场不售卖。

免费入场

此次活动免费参加，无需购票即可参加。

现场购买

未在线购买优惠券的宾客仍可直接在活动现场向参展商购买啤酒，但无法享受同样的优惠套餐价格。现场常规价格：每杯40元人民币/总计120元人民币）。

两个周末均有效

每个人可以购买多个啤酒套餐。由于该节日跨越两个周末，优惠券可在第一个周末（10月17日至19日）或第二个周末（10月24日至26日）使用。

重要截止日期

10月16日午夜之后，首个周末的优惠券将不再可用。

10月23日午夜之后，第二个周末的优惠券将不再可用。

数量有限

这些啤酒券数量有限，售完即止，且一经售出，概不退换。此举旨在确保公平获取，我们不会提供提前预订优惠。若您想以特惠价格品尝比利时啤酒，请务必尽早锁定您的券。

如何兑换

请携带您的二维码前往Benelux Chamber of Commerce展台领取啤酒券。之后，您可在活动期间凭券在任一啤酒厂展台兑换一杯进口比利时啤酒。

幸运抽奖

赢取从上海到布鲁塞尔的经济舱往返机票，亲身体验比利时的魅力！每购买一份啤酒套餐（60元人民币），您将获得一张抽奖券。请在比荷卢商会展台领取抽奖券。该航班机票由吉祥航空提供。

幸运的获奖者将在以下日期被抽取：

10月19日（星期日）18:15-18:25 (请在10月19日周日18:00前领取您的啤酒套餐门票以参加活动！）

10月26日（星期日）18:15-18:25（请在10月26日周日18:00前领取您的啤酒套餐门票以参加活动！）

PAC 比利时啤酒花园汇聚了众多比利时啤酒品牌、经典风味与地道美食摊位.以下是您可以期待的品牌与风味：

Kasteel 卡迪特以其经典的 Kasteel Rouge 闻名，这是一款独特的樱桃啤酒，将浓厚的黑啤与樱桃果香融合，入口甜美顺滑，又带有微微酸爽，与传统比利时啤酒截然不同。
Chimay 智美修道院啤酒，由修士酿造，麦芽浓郁，果香辛香并存。
Delirium 督威以金色烈性艾尔闻名，粉色大象标志一眼识别。
KVB 布雷帝国呈现经典比利时风格，主打平衡的金色艾尔与特色啤酒。
Lindemans 林德曼以水果兰比克著称，如樱桃与蜜桃风味，酸爽清新。
12 Square Meters 十二平方精酿小批量比利时精酿，融合传统与创新。
Stella Artois 时代啤酒清爽金黄的拉格啤酒，经典永恒，口感清新。
Blanche de Bruges 布鲁日白啤（黄金树）醇和小麦啤，带有柑橘与芫荽香气。
Brugse Zot 布鲁日狂人（小丑）来自布鲁日的经典金色艾尔，风格独特。
Straffe Hendrik 半月以浓烈的三料和四料啤酒闻名，层次丰富。
Timmermans 比利时蒂默迈斯兰比克酒厂世界上最古老的兰比克酒厂之一，酿造传统酸啤。
Silly 比利时熙丽家族酒厂家族经营的酒厂，主打农舍赛松与特色啤酒。
Cuvée des Trolls 树妖啤酒（比利时迪比松酒厂）芳香金色艾尔，风格活泼有趣。
Hoegaarden 福佳白啤酒全球闻名的小麦白啤，带有柑橘与芫荽香气，本次搭配精致汉堡。
Atrium 比利时天门酒厂当代比利时精酿，以创新风格和大胆口感著称。