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Course Description: 3 hours - Intensive workshop

This specialized 3-hour training, developed in partnership between System in Motion and CommConsult, is designed to revolutionize your Marketing operations. Through continuous practical exercises, you'll learn how to leverage Generative AI to optimize key processes, from product content creation to personalized customer journeys. This course builds on the prompting techniques from AI Fundamentals training, combining decades of eCommerce expertise with cutting-edge AI strategies.


๐Ÿ“… Date & Time: October 20th, 8:30am - 12:00pm

๐Ÿ“ Location: Xiang Yang Center, Suite 703, 97 Xiangyang North Road, Xuhui District, Shanghai



Why This Training?

  • Optimize Key Processes: Discover how AI can enhance every stage of the marketing funnel.
  • Boost Efficiency: Streamline workflows like product description generation, SEO optimization, and image creation.
  • Enhance Personalization: Learn advanced techniques to craft hyper-personalized customer experiences.
  • Drive Data-Driven Decisions: Use AI to analyze customer feedback and sentiment for actionable insights.


What You'll Gain:

  • Brand Alignment
  • Craft detailed customer personas for targeted communication.
  • Align product features with customer preferences.
  • Product Content Optimization
  • Generate compelling service and product descriptions with SEO-friendly keywords.
  • Speed up image generation workflows with precise prompts.
  • AI for Personalization
  • Understand how AI enhances personalization and customer engagement.
  • Master techniques to make every communication feel natural and tailored.
  • AI for Campaign Planning
  • Build comprehensive email marketing calendars.
  • Leverage automation for precise customer segmentation.
  • AI for Personalized Journeys
  • Design, refine, and develop customer journeys that drive engagement.
  • Generate personalized emails for each step of the journey.
  • Customer Feedback
  • Accelerate customer feedback escalation, unique, context-aware, in-brand responses
  • Analyze feedback for product improvement roadmap.


Who Should Attend?

This course is perfect for managers and contributors in marketing or brand teams, professionals looking to improve daily operations with Generative AI tools, and teams who have completed AI Fundamentals training or possess equivalent prompting proficiency.


Outcome

By the end of this training, you'll have the skills and knowledge to:

  • Streamline marketing workflows with AI-driven efficiency.
  • Create personalized, engaging customer experiences.
  • Make data-driven decisions to improve customer satisfaction and drive growth.


Revolutionize Your Marketing Strategy and Enroll Today!

Equip your team with the expertise to lead in the AI-powered marketing landscape. Limited seats. Content tailored for the complexities of established businesses.

Agenda

08:30 - 08:35
Welcome & Breakfast
08:35 - 12:00
Training + Q&A
Guillaume Mallet

Speakers

  • Guillaume Mallet (Sales & Partnerships Director of System in Motion Co. Ltd.)

    Guillaume Mallet

    Sales & Partnerships Director of System in Motion Co. Ltd.

    Website

    "With over 15 years as an Account Manager at System In Motion, he has excelled in implementing technological transformation programs for Key Accounts, transforming information systems from cost centers into strategic execution tools. Prior to this, his role as a Project Manager saw the successful delivery of 20+ ERP projects, deeply transforming client core processes."

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Tickets

Member Ticket

This ticket is for members of the Benelux Chamber of Commerce, Shanghai, only.

Member Price RMB 1,388
Non-Member Ticket

This ticket is for non-members of the Benelux Chamber of Commerce, Shanghai.

Standard Price RMB 1,988
Ticket Refund Policy
Registration is binding and no-shows will be charged unless cancelled before the end-of-day of the final registration date.