Achieving B2B Digital Marketing Excellence in China

Have you ever wondered how to optimize lead generation from events and exhibitions, or how to transform your presence on platforms like WeChat from a box-ticking exercise into a value-creating business activity? According to Revnew.com, it is estimated around 75% of marketers boost their organization's credibility by using various marketing tactics. Lead generation and transfer from offline events to online content is one of them and is crucial, especially in the Chinese consumer market.

Therefore, B2B businesses need to understand and utilize the digital marketing and communication channels available to them in China. In this seminar, speakers from Leaf Digital will share valuable insights gleaned from many years of working with Scandinavian B2B businesses in China, with a special focus on their work with the Swedish multinational AAK.

Insights you will gain:

• Lead Optimization: Using digital tools to increase lead generation from offline events.
• WeChat: More than just a communication tool; learn to leverage WeChat into an efficient lead generation platform.
• WeCom: A lead without follow-up is not worth much; discover how (and why) to use WeCom (WeChat for Work) to facilitate and control your company's sales process.
• Zhihu: Engage professional users on China's premier Q&A platform to build trust and knowledge leadership.

About Leaf Digital

Leaf Digital is a leading digital agency with offices in Denmark and China focused on helping companies achieve their goals in the Chinese digital ecosystem.