With the new EU Commission having taken office in December 2024, Europe is poised for a potential shift in its policy directions, particularly regarding its relationship with China. For anyone operating in both regions, understanding the Commission's priorities and strategies is more than ever critical to navigate the opportunities and challenges that lie ahead, especially considering the current general geopolitical situation.


Join us for an in-depth discussion with Michael de Boer, Trade Affairs Manager at the Delegation of the European Union to China, as he explores the implications of the new EU Commission's agenda on trade, diplomacy, and business collaboration between the EU and China.


This session will provide:

  • An overview of the new EU Commission's trade policies and strategic priorities:
  • Gain insights into how these policies are shaping EU-China relations and their impact on business in key sectors.
  • An analysis of policy changes affecting European businesses in China:
  • Explore how the Commission's initial actions and positions since December 2024 are influencing trade and investment opportunities.
  • Strategic considerations for businesses operating in a dynamic geopolitical landscape:
  • Learn how other businesses are trying to build resilience and adapt to evolving challenges in global trade.


The event will start off with a presentation by Michael de Boer followed by an interactive panel discussion with business leaders active in various industries.

Speakers

Michaël de Boer

Trade Affairs Manager at EU Delegation to China

Location

PwC Office – Innovation Center
Unit W18, 3/F, 168 HuBin Road, Huangpu District, Shanghai
上海市黄浦区湖滨路168号3楼W18室

Shanghai, China

PwC Innovation Centre 普华永道创新中心
Unit W18, 3/F, Infinitus Tower, 168 Hu Bin Road, Huangpu District, Shanghai
上海市黄浦区湖滨路168号无限极大厦3楼W18室
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See route

Contact us

For additional event or venue information, please send an email to jonathan@bencham.org

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